Sanford & Sons Fishmonger Limited (“Sanford & Sons) is committed to protecting your personal information in accordance with this Privacy Policy and also to the extent not prohibited by privacy legislation.

This Privacy Policy sets out what information we collect and how we handle the personal information we collect from you, including when you visit our websites and other applications and properties including our social media applications and any related website, application or other digital property which is operated by us (together, our websites).

Personal information may include, but is not limited to, your name, email address, mailing address, phone number, date of birth and gender and other information you have provided to us through your use of our websites (personal information).

You authorise us to collect, use and disclose your personal information in accordance with this Privacy Policy.


We may collect, hold and disclose your personal information that we collect about you (including the personal information you provide to us and that we obtain from third parties or through third party technology) for a number of purposes including the following:

• To personalise any future communications to you.

• To manage and develop our promotions and to contact you in relation to our promotions, including if you are a winner of a particular promotion.

• To measure the effectiveness of and to improve the relevance of internet advertising and promotional emails.

• For our administrative purposes and for internal record keeping.

• To carry out aggregated statistical data and analysis or market research.

• To combine the information we collect with other information we collect about you or that third parties collect from you, to learn about your interests and preferences so we can provide you with an improved online experience, improve our products and services and identify suitable offers and promotions you might be interested in.

• To send marketing materials to you which include but are not limited to emails, texts or notifications relating to our brands, products, promotions or services or those of our related companies or strategic partners.

• To undertake customer service activities such as responding to any queries, comments or complaints you may have.

• To comply with relevant laws and regulations.

• For any specific purpose which we notify you at the time your personal information is collected.


We will not share your personal information with third parties except:

• We may publish your name in connection with a promotion if you are a winner.

• To third party data processing agents to assist us in providing products to you.

• Where necessary and only to the extent necessary for the third parties to provide services to us in connection with our promotions.

• To Third party organisations for the purpose of conducting market research or business analysis for us.

• To our third party business partners including marketing and advertising companies, data processing companies and data analysis companies to conduct sales, marketing and advertising research and analysis on our behalf so that we can better understand you preferences, carry out business improvement analysis, present you with personalised offers which might be of interest to you; and for any other interest described in the Privacy Policy.

• To other third parties as required or permitted by law.


We have electronic and physical security measures in place to protect against loss, access and misuse and, alteration and/or unauthorised disclosure of the information under our control. Please be advised, however, that while we strive to do everything reasonably possible to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us and we are not responsible for the theft, destruction, or inadvertent disclosure of your personal information where our security measures have been breached.

Where you have authorised us to disclose your personal information to third parties, their use and maintenance of your personal information is outside our control and we accept no responsibility or liability for such third party use.

Browser or “web” cookies are small text files that are sent by a website and stored on your computer’s hard drive. Cookies are generally used to improve your experience of a website (e.g. by remembering preferences you have set) to track site usage.
We will not use cookies on this website to gather any personally identifiable information. We use cookies to gather data about trends in site usage using a tool called Google Analytics. We also use cookies to gather data about your browsing history on the website. We may use this data to enhance your browsing experience, improve our website, or target advertising to you.
The types of Advertising Features implemented on our website may include:
• Remarketing with Google Analytics
• Google Display Impression Reporting
• DoubleClick Platform integrations
• Google Analytics Demographics and Interest Reporting
You can read Google’s privacy statement, and access a Google Analytics opt-out tool, at the Google Privacy Center. On occasion, Pixel tags, web beacons, clear GIFs and similar technologies may also be used by us or our third party service providers to measure the success of marketing campaigns and complete statistics about site usage. Furthermore, and as is common practice, we may identify and compile information concerning you IP address (a number automatically assigned to your computer by your internet service provider) which helps us to calculate site usage levels, diagnose technical problems and administer our websites.

We may update this Privacy Policy from time to time. The current version will apply to your entry to our promotions and our use of your personal information.

Our promotions may contain links to third party websites or applications. These third party websites may have different privacy policies and security measures. We are not responsible for the privacy practices or content of third party website or applications.

Your participation in our promotions is governed by any applicable Terms and Conditions of Entry. Please read these carefully, as you agree to them by your entry to the relevant promotion.

By using or accessing our websites or entering our promotions, you are deemed to have agreed to our Privacy Policy (as amended from time to time). Be sure to review this Privacy Policy periodically to ensure familiarity with its most current version.

Your personal information remains yours. You may request access to, or the correction of or deletion of, your personal information that is held by us by using the contact details set out at the end of this Privacy Policy and we will provide access to, delete it or correct it in accordance with our obligations under applicable privacy legislation.

You may opt out of receiving marketing communications relating to our brands, products, promotions, services or those of our related companies and strategic partners at any time by following the opt out instructions provided.


If you wish to contact us about your privacy, including corrections to your personal information you may contact us at:

Privacy Officer
Sanford & Sons Fishmonger Limited
22 Jellicoe Street
Auckland 1010
New Zealand